Innovative and insightful professional with success pioneering high-impact marketing campaigns that increase revenue, drive significant ROI and nurture brand awareness.

Exceptional track record of a range of events ranging from small grassroots executions to complex consumer experiences in a deadline driven environment. Proven success developing strategic marketing plans and briefing creative teams to develop compelling assets that enable customers to maintain affinity for specific brands and programs.

EXPERIENCE

 

PATBO

Director, Market & Events (August 2022 - Present)

  • Develop and implement global brand marketing programs that support all channels, including Retail, Wholesale, and E-Commerce.

  • Execute the event strategy, tactical plans, and project management from beginning to end, including all pre-event logistics, execution, and post-event follow-up, including the runway show as part of NY Fashion Week.

  • Foster relationships with external business partners to mine opportunities and secure sponsorships for the brand and business.

  • Ideate brand collaborations for new product extensions and partnerships to drive brand awareness and business in new markets.

  • Collaborate with the PR, Social, and E-Commerce teams to map and develop relevant product storytelling that supports key launches and merchandise priorities.

  • Manage outside PR agencies and oversee celebrity dressing and gifting programs.

  • Oversee the creation and development of all branded materials and packaging.

  • Track and reconcile the brand marketing budget in partnership with the finance team.

  • Manage and mentor junior marketing staff, including coordinators and interns.

THE WEBSTER

Manager, Brand (August 2019 - Present)

  • Achieved 24% and 83% increase in co-op participation and conversion of interested brands into active participation during campaigns.

  • Devise effective 360 brand marketing strategies, manage a marketing budget of USD $400,000 per quarter and coordinate in-store, guerilla, pop-up and virtual events and partnerships.

  • Continuously monitor industry landscape and marketing trends while conducting regular visits to competitor stores to remain updated on best practices and opportunities in retail.

  • Spearhead marketing in partnership with Creative, Social Media, Merchandising, PR, Media, eCommerce and Stores to introduce innovations, and drive a robust co-op strategy.

  • Support unique partnership activation as per brand-specific objectives and determine effectiveness of marketing initiatives in collaboration with the CRM and analytics team.

  • Create and convey clear creative direction for advertising, social media, promotions, in-store and more.

  • Update and execute the omni-channel marketing calendar internally and facilitate vendor alignment.

  • Communicate value of brand to external and internal partners through development of tools.

Manager Events & Partnerships (August 2019 - January 2021)

  • Managed events and in-store activations for all flagships and stores.

  • Collaborated with store teams on ideation and implementation of events and physical activations, dedicated to VIP customers and brands.

  • Worked with the Marketing, Retail and Buying teams to ideate creative and brand-aligned activation concepts to support business and brand objectives.

  • Executed production for all activations and events including visual identity, vendor procurement and management, venue scouting if necessary, print and digital assets, sourcing, and operations.

  • Oversaw and managed the budget and calendars dedicated to physical activation.

  • Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

  • Monitored performance of events and physical activations and shared a monthly report with leadership team, Buying, Retail and Marketing teams.

  • Managed the physical customer experience from a branding, visual and marketing perspective.

WWD

Associate Manager, Sponsorships & Events (December 2017 - January 2019)

  • Developed and implemented 15+ B2B events annually from concept ideation through execution.

  • Managed and evolved client accounts to upsell and maintain favorable relationships with clients.

  • Supported a sales team of ten worthy of $9.2 MM and manage sponsorship activities such as proposal and contract reviews.

  • Oversaw all logistics including contracts, invoices, venues, vendors, guest lists, and budget reconciliation.

  • Collaborated with sponsor-partners to ensure activations and increased business.

  • Assisted the management of complex events for a wide variety of clients, such as American Express, Mastercard, Klarna, Alibaba, Narvar, etc. to an exceptionally high standard.

Sponsorship & Event Coordinator (February 2016 - December 2017)

  • Executed sponsorship contracts and collected payments.

  • Interfaced with and supported team of eight sales managers to service and maintain accounts.

  • Researched prospective clients and updated database of more than 2,000 contacts.

 

LISA PERRY

Associate (May 2015 - January 2019)

  • Drove brand visibility by educating high-end clientele and cultivating relationships to achieve sales.

  • Suggested more effective ways to target younger shoppers.

ADDITIONAL EXPERIENCE

 

SHOPTALK

Manager, Audience Development and Events (January 2019 - August 2019)

J.Crew/Juicy Couture/ C.Wonder

Sales Associate - seasonal and part-time (January 2012 - August 2015)

Lord & Taylor

Merchandising Intern (May 2014 - August 2014)

EDUCATION

DICKINSON COLLEGE

Bachelor of Arts, Political Science

2011-2015

Women’s Varsity Field Hockey (Captain), Kappa Kappa Gamma (Event Chairman / Risk Management Chairman)