ALI B DODGSON

Ali is a New York based fashion and luxury marketing leader. As Director of Marketing at PatBO, she runs the brand's marketing across retail, wholesale and e-commerce, and owns its event strategy end to end, including the runway show at New York Fashion Week.

Her work sits at the intersection of strategy and production: structuring the partnership, securing the sponsor, shaping the guest list, and then standing at the door when it all has to work. Recent seasons took PatBO from the New York runway to Harrods, a Four Seasons pool in Miami, and retail residencies in St. Tropez and Portofino.

Before PatBO she managed events and partnerships at The Webster across all flagships, and led sponsorship events at WWD, from networking breakfasts at Bergdorf Goodman to brand programs with beauty industry leaders.