ALI B DODGSON

Ali B. Dodgson is a New York-based fashion and luxury marketing leader, currently Director of Marketing & Events at PatBO. She works across brand strategy, partnerships, campaigns, retail, talent and experiential, connecting the creative idea to the commercial outcome.

Ali loves the big idea and the thousand details it takes to make it real. She is usually the person connecting the partner, the people and the plan, then keeping everything moving when it all has to come together.

At PatBO, her work has included New York Fashion Week, international retail residencies, hospitality partnerships, talent programs and integrated campaigns across the US and Europe. She owns the calendar planning, budgets and P&L behind every event and activation, and works closely with wholesale, sales, retail, creative, e-commerce, PR and production teams to bring these projects to life.

Previously, Ali led brand marketing, events and partnerships across The Webster's flagships and developed sponsorship programs at WWD, working with luxury, fashion, beauty and technology partners.

Across every role, the approach is the same: connect the right people, make the idea stronger and make sure it works. ROI comes first; nothing is spent for the sake of spending.