ALI B DODGSON
Résumé

ALI B DODGSON

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Partnerships and experiential marketing leader with 10+ years of experience creating revenue-generating collaborations, sponsorships, events, and go-to-market strategies across fashion, luxury, retail, and media. Proven ability to lead complex initiatives from pitch and negotiation through launch and execution, bringing together partners, talent, agencies, and internal teams to drive brand and business growth.

Experience

Aug 2022 — Present · New York

Director, Marketing

PatBO
  • Built PatBO's U.S. marketing, partnerships, and experiential function from the ground up, driving a 27% increase in gross sales from 2023 to 2024
  • Directed eight NYFW campaigns and runway shows, securing $1.5M+ in sponsorship revenue; the 2024 show campaign coincided with a 65% year-over-year increase in gross sales during the show window
  • Originate, pitch, negotiate, and close strategic partnerships and sponsorships across fashion, beauty, jewelry, technology, wellness, hospitality, media, and retail
  • Developed and executed brand collaborations with Verizon, Diageo, Amazon Luxury, Harrods, Four Seasons Hotel, Kendra Scott, Eden Rock St. Barths, Eloquii, Morphe, and VOSS across events, retail, content, and digital channels
  • Led international activations with LouLou Ramatuelle (Saint-Tropez) and MODES (Portofino), managing partner relationships, creative production, talent, and on-site execution
  • Directed the Camila Coelho influencer collaboration, producing the brand's single largest traffic event with a 247% spike in monthly site sessions
  • Grew average monthly site traffic 166% D2C launch through 2026 across influencer, partnerships, and integrated go-to-market programming
  • Oversee a global calendar of runway shows, launches, activations, pop-ups, and press moments across New York, Miami, Saint-Tropez, and Portofino, managing six-figure budgets across all programs
  • Serve as strategic partner to the founder on seasonal go-to-market planning across partnerships, events, retail, e-commerce, wholesale, PR, social, creative, and influencer marketing
  • Own influencer, affiliate, seeding, and celebrity gifting programs across talent identification, relationship management, content partnerships, and performance tracking
  • Lead internal teams and agency partners across PR, social, content, production, events, and influencer marketing
Aug 2019 — Aug 2022 · New York

Manager, Brand Marketing

The Webster
  • Developed and executed integrated marketing campaigns, luxury brand partnerships, retail events, and exclusive product launches for brands including Chanel, Gucci, Celine, Valentino, and Bottega Veneta
  • Led high-touch client, press, influencer, and community events across The Webster's retail locations, creating experiences designed to drive traffic, engagement, and sales
  • Managed seasonal marketing and launch calendars aligned with fashion moments, retail priorities, exclusive capsules, designer collaborations, and store openings
  • Partnered with buying, merchandising, e-commerce, retail, creative, and communications teams to ensure marketing strategies supported commercial goals and product priorities
  • Managed external brand partners, agencies, talent, venues, vendors, and production teams from initial planning through execution
  • Developed campaign briefs, event concepts, timelines, content requirements, budgets, guest strategies, and post-event recaps
Feb 2016 — Jan 2019 · New York

Associate Manager, Sponsorships + Events

Women's Wear Daily, Fairchild Media
  • Developed and produced large-scale fashion industry events, executive summits, awards programs, and branded experiences in partnership with sponsors including American Express, Klarna, and Alibaba
  • Created integrated sponsorship packages combining editorial content, digital media, social promotion, executive visibility, and experiential activations
  • Worked directly with clients and internal sales teams to translate commercial objectives into strategic, audience-relevant partnership programs
  • Managed sponsor deliverables, event production timelines, budgets, venues, vendors, speakers, talent, and cross-functional workstreams
  • Supported partnership pitches, proposals, contracts, client presentations, and post-event reporting for marquee industry programs

Expertise

  • Strategic partnerships + sponsorships
  • Experiential + events
  • Brand collaborations + go-to-market
  • Fashion week campaigns + production
  • Influencer, affiliate + celebrity gifting
  • Retail + VIP client experience
  • Budget ownership + team leadership

Education + Contact