Case study · No. 21

Vogue100 × PatBO

ClientPatBO × Vogue100
LocationMiami
Timing2025
CategoryBrand Partnership · Community
RoleDirector of Marketing & Events, PatBO
Patricia Bonaldi in PatBO on the bow at sunset
Fig. 01 · Patricia Bonaldi, before sunset · Nina Fernandez / BFA.com · SUNN STUDIO
01 — Overview

A Sunset in Miami

How do you bring PatBO’s world to life for a community that already knows fashion? You make it personal.

PatBO welcomed Vogue100 aboard a Sanlorenzo yacht for an intimate evening with founder and creative director Patricia Bonaldi. The experience brought together fashion, conversation and community against the Miami skyline.

The goal was not simply to host an event. It was to create the right setting for people to understand the brand through Patricia, the collection and the energy around them.

02 — The idea

Connection, not spectacle

PatBO has always been about more than the clothes. It is also about the women who wear them, the energy they bring and Patricia’s deeply personal approach to building the brand.

The evening was designed around that sense of connection. Vogue100 guests arrived by tender before sunset, joined Patricia for champagne and conversation, and experienced the collection in a setting that felt special without becoming overly formal.

03 — The details

Every element, one idea

PatBO partnered with Vogue100 to bring together an influential community of fashion, culture and business leaders.

Hosted aboard a Sanlorenzo yacht, the evening included PatBO dressing, Ruinart champagne, an intimate guest list and views of the Miami skyline from sunset through nightfall.

Every element needed to support the same idea: introduce guests to PatBO’s world in a way that felt generous, distinctive and genuinely enjoyable.

04 — Ali’s roleDirector of Marketing & Events, PatBO

From partnership to portside

Brand StrategyPartnership DevelopmentGuest StrategyExperience DevelopmentCreative ProductionEditorial Coordination

Ali led the partnership for PatBO from strategy through on-site execution: the Vogue100 relationship, the guest experience, creative production and the editorial coordination around the evening.

05 — Outcome
Vogue100partnership
Voguededicated feature
18 imageseditorial event portfolio
One roomfashion and cultural leaders, afloat

The best brand experiences do more than look beautiful. They give people a reason to feel connected to the world behind the brand.

View the Vogue feature →

Photography: Nina Fernandez / BFA.com · SUNN STUDIO

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