Case study · No. 13

The Webster × Frieze Art Fair

ClientThe Webster × Frieze

LocationLos Angeles

Timing2020

CategoryPartnerships

RoleManager, Brand Marketing, The Webster

Fashion presentation inside The Webster LA during Frieze week — Fig. 01 · The Webster × Frieze, Los Angeles

01 — Overview

Fashion retail, at the art fair

The Webster partnered with the Frieze Los Angeles art fair, placing the retailer inside the city’s biggest cultural week of the year.

During Frieze Week the store hosted a conversation program and receptions, bringing the fair’s collectors, artists and press through the doors and connecting the retailer to the art world its clients live in.

Full audience at The Webster x Frieze program — Fig. 02 · The room, full

Frieze Week 2020 magazine in a guest’s hands — Fig. 03 · Frieze Week 2020

Speakers in conversation at The Webster — Fig. 04 · The conversation program

Cocktails served at the event — Fig. 05 · Detail

02 — Ali’s roleManager, Brand Marketing, The Webster

Events + partnerships

PartnershipsEventsBrand Integration

Managed events and partnerships for The Webster, including cultural partnerships that connected the stores to the art world their clients live in.

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