Case study · No. 14

The Webster × Montblanc

ClientThe Webster × Montblanc

LocationNew York

Timing2019–2022

CategoryPartnerships

RoleManager, Brand Marketing, The Webster

Montblanc x The Webster launch installation with red pedestals and tropical florals — Fig. 01 · The launch installation

01 — Overview

A pen, in Webster pink

The collaboration introduced a unique edition of Montblanc’s iconic writing instruments, accented with The Webster’s signature pink and a bespoke flamingo design, launched with a high-profile event at the store.

Montblanc x The Webster neon sign among florals — Fig. 02 · The collaboration mark, in neon

Tropical floral wall detail — Fig. 03 · Floral environment

Montblanc emblem booth at the launch — Fig. 04 · Engraving station

Store shelves dressed with florals and collaboration pieces — Fig. 05 · In the store

02 — Ali’s roleManager, Brand Marketing, The Webster

Planning and creative direction

Strategic PlanningCreative DirectionEvents

Led the collaboration event, merging the two luxury brands’ codes into one launch moment and reinforcing The Webster’s standing in the luxury market.

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