Case study · No. 16

WWD Networking Breakfast

ClientWWD × Perfect Corp

LocationBergdorf Goodman, New York

Timing2016–2019

CategorySponsorships · Events

RoleAssociate Manager, Sponsorships + Events, WWD

The WWD x Perfect Corp breakfast room at Bergdorf Goodman — Fig. 01 · The breakfast room, Bergdorf Goodman

01 — Overview

A sponsor moment, built as an editor’s room

An exclusive networking breakfast with Perfect Corp at Bergdorf Goodman, uniting Beauty Inc editors and beauty industry leaders to exchange ideas and build partnerships around the latest beauty trends and technologies.

Guests greeting at the WWD networking breakfast — Fig. 02 · Editors and industry leaders

Perfect Corp gift bags — Fig. 03 · Sponsor gifting

Beauty Inc magazines fanned on a table — Fig. 04 · Beauty Inc

02 — Ali’s roleAssociate Manager, Sponsorships + Events, WWD

Concept to execution

SponsorshipConcept DevelopmentProduction Oversight

Led the organization of the event and managed all aspects from concept to execution, delivering a seamless experience that surpassed stakeholder expectations.

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