ALI B DODGSON
Case study · No. 10

Celebrity + Influencer Dressing

ClientPatBO
LocationRed carpet · stage · press
TimingOngoing
CategoryCelebrity + Influencer
RoleDirector of Marketing & Events, PatBO
Beyoncé performing in PatBO
Fig. 01 · On stage in PatBO
01 — Overview

The right look in the right room

Celebrity dressing and gifting is a standing program at PatBO and a genuinely collective effort: PR agency SAVI, and currently ICA, manage the talent relationships and communications, while founder Patricia Bonaldi and the design team in Brazil make each look possible. The results reach from award-show carpets to stadium stages.

02 — Dressed in PatBO

A working list

Beyoncé · Jennifer Lopez · Anitta · Alicia Keys · Issa Rae · Kelsea Ballerini · Paris Hilton · Camila Cabello · Gwen Stefani · Winnie Harlow · Becky G · Ashley Park · Hilary Duff · Anya Taylor-Joy · Kacey Musgraves · Tate McRae · Flo Milli · Coco Jones · Ayra Starr · Andra Day · Taraji P. Henson · Dominique Thorne · Vanessa Hudgens · Ciara · Alix Earle · Nadine Leopold · Kelly Rowland · Alessandra Ambrosio · Sophie Hawley-Weld

Fig. 02 · Out in New York
Fig. 03 · VMAs
Fig. 04 · Grammys
Fig. 05 · TIME event
Fig. 06 · Festival
Fig. 07 · On set
Fig. 08 · On stage
Fig. 09 · Red carpet
03 — Ali’s roleDirector of Marketing & Events, PatBO

The program behind the placements

TalentCommunicationsBrand Integration

Ali oversees the dressing and gifting programs on the brand side, connecting the agency, the founder and the Brazil design team so each placement comes together. The talent relationships and communications sit with the PR agency; the credit for these looks is shared.

04 — Outcome
29+named celebrities and artists dressed
Grammys → VMAsplacements on major carpets and stages
Standingprogram, not one-offs
Next project
Events + Activations
Events + Activations
ABD seal, New York