ALI B DODGSON
Case study · No. 10

Celebrity + Influencer Dressing

ClientPatBO
LocationRed carpet · stage · press
TimingOngoing
CategoryCelebrity + Influencer
RoleDirector, Marketing, PatBO
Beyoncé performing in PatBO
Fig. 01 · On stage in PatBO
01 — Overview

The right look in the right room

Celebrity dressing and gifting is a standing program at PatBO, managed alongside outside PR agencies. The results reach from award-show carpets to stadium stages.

02 — Dressed in PatBO

A working list

Beyoncé · Jennifer Lopez · Anitta · Alicia Keys · Issa Rae · Kelsea Ballerini · Paris Hilton · Camila Cabello · Gwen Stefani · Winnie Harlow · Becky G · Ashley Park · Hilary Duff · Anya Taylor-Joy · Kacey Musgraves · Tate McRae · Flo Milli · Coco Jones · Ayra Starr · Andra Day · Taraji P. Henson · Dominique Thorne · Vanessa Hudgens · Ciara · Alix Earle · Nadine Leopold · Kelly Rowland · Alessandra Ambrosio · Sophie Hawley-Weld

Fig. 02 · Out in New York
Fig. 03 · VMAs
Fig. 04 · Grammys
Fig. 05 · TIME event
Fig. 06 · Festival
Fig. 07 · On set
Fig. 08 · On stage
Fig. 09 · Red carpet
03 — Ali’s roleDirector, Marketing, PatBO

The program behind the placements

TalentCommunicationsBrand Integration

Manages outside PR agencies and oversees the celebrity dressing and gifting programs that produce these placements.

04 — Outcome
29+named celebrities and artists dressed
Grammys → VMAsplacements on major carpets and stages
Standingprogram, not one-off moments
Next project
Events + Activations
Events + Activations