Events + Activations

The working ledger

Between the tentpoles sits a steady calendar of dinners, brunches, takeovers and content moments, each one placing the brand in a specific room with a specific crowd. A selection, newest first.

Recent seasons

• Bounce Beach, Montauk · A Hamptons brunch with Charlotte Bickley; PatBO took over the beach club and outfitted servers in an exclusive print. Press: Hamptons Magazine
• The Georgian at Harrods, London · A brunch alongside the Girl in Rio installation for key London influencers. Press: The Telegraph
• Formula 1 Miami lunch, Contessa · Hosted by Patricia Bonaldi, Dafne Evangelista and Kelly Piquet, marking the Curio at Faena Bazaar pop-up
• Alessandra Ambrosio yacht party, Miami · December 2023 · A day on a private yacht with Patricia Bonaldi and close friends, all in the second capsule collection
• Café Habana dinner, New York · June 2023 · With the Couture Council Young Patrons, celebrating the Museum at FIT’s ¡Moda Hoy! exhibition. Press: Vogue
• Paris Fashion Week dinner, Gigi Paris · SS23 · Influencers, press and VIPs, all dressed in PatBO
• The Carlton, Cannes · A content collaboration capturing Patricia tailoring custom gowns for Leonie, Kelly Piquet and Camila Coelho on property

From the archive

• Baccarat Hotel privée, New York · November 2019 · Private shopping and presentation with Fashionkind; guests included Lauren Layne and Marina Testino
• Hamptons Magazine brunch, Amagansett · July 2019 · Wolffer Kitchen with Danielle Bernstein and Brooks Nader
• Tootsies Dinner, Houston · March 2019 · Tropical decor, Brazilian food, live music and caipirinhas with Lyndsay Zorich
• Saks: A Night in Brazil, Montauk · July 2018 · Co-hosted at the Surf Lodge for a weekend beach-collection pop-up, over 100 guests
• Goop pop-up, Sag Harbor · Summer 2018 · One of a few swim designers carried in Goop’s Hamptons summer pop-up
• amfAR Los Angeles · October 2017 · Gala sponsor, hosted by James Corden, with guests in the Spring 18 collection
• Daily Front Row dinner, East Hampton · August 2017 · The launch of PatBO.com, celebrated with Aimee Song and Fern Mallis

The calendar as a strategy

Owns the event strategy and calendar: which rooms the brand needs to be in, with whom, and what each moment has to produce in press, content and relationships. Archive events pre-date Ali’s tenure and are shown as brand history.confirm framing