Case study · No. 09

Collaboration Capsules

ClientPatBO × partners

LocationSt Barths · New York · Miami

Timing2021–2025

CategoryPartnerships

RoleDirector, Marketing, PatBO

Eden Rock St Barths capsule imagery, red dress on the rocks — Fig. 01 · Eden Rock St Barths capsule

01 — Overview

Capsules that open new rooms

Capsules with properties and personalities place the brand in front of new audiences, and each one launches with a moment built around the partner’s world.

02 — Eden Rock

Three capsules for St Barths

December 2024, 2023 and 2021. Three exclusive capsules celebrating the resort’s DNA, with custom prints inspired by the hotel’s signature aesthetic and vibrant red and seaside blues. Sold on PatBO.com, in PatBO stores and at Eden Rock’s boutique.

03 — Alessandra Ambrosio

Two 16-piece collaborations

April 2022 and November 2023. Each marked by a signature launch moment: an intimate dinner at Fasano and a private yacht celebration in Miami. Press: Vogue, Guest of a Guest, The Daily Front Row.

04 — Camila Coelho

Two Miami moments

November 2024 and 2025. An intimate dinner at the Four Seasons Miami, followed by a runway show debuting the second collection, with Isabela Grutman, Dianna Cohen, Valeria Lipovetsky, Martha Graeff and more. Press: NYLON, ELLE.

Alessandra Ambrosio at a PatBO collaboration event — Fig. 02 · Alessandra Ambrosio

Capsule swim look on a lounger — Fig. 03 · Capsule campaign

Crochet capsule look on the beach — Fig. 04 · Camila Coelho capsule

05 — Ali’s roleDirector, Marketing, PatBO

Strategy through execution

StrategyPartnershipsTalentGuest StrategyCommunications

Ideates and manages brand collaborations for new product extensions and markets, and builds the launch moment for each: the dinner, the yacht, the runway.

06 — Outcome

7 capsulesacross three partners, 2021–2025

3 channelsPatBO.com, PatBO stores, partner retail

Vogue → ELLEpress across every launch

Next project

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