Case study · No. 12

The Webster LA Store Opening

ClientThe Webster

LocationBeverly Center, Los Angeles

Timing2020

CategoryRetail marketing

RoleManager, Brand Marketing, The Webster

Inside The Webster Los Angeles, pink concrete interior with mannequins — Fig. 01 · Inside the David Adjaye designed flagship

01 — Overview

A flagship opening on the West Coast

The Webster opened its Los Angeles flagship at the Beverly Center, a landmark moment for the luxury multi-brand retailer and its first purpose-built West Coast home.

The opening was marked with an evening celebration — live music, a dedicated guest list and the David Adjaye designed pink concrete interior as the backdrop — introducing the store to the city’s fashion and entertainment community.

Guests at The Webster LA opening party — Fig. 02 · Opening night guests

Celebration cake on a pedestal in the pink interior — Fig. 03 · The opening moment

Dakota Fanning at The Webster LA opening — Fig. 04 · Dakota Fanning

Live band playing at the opening party — Fig. 05 · Live music

Bar detail at the opening party — Fig. 06 · The bar

02 — Ali’s roleManager, Brand Marketing, The Webster

Events + partnerships

EventsPartnershipsVIP Activations

Managed events and in-store activations for all Webster flagships and stores, collaborating with store teams on ideation and implementation of VIP-dedicated activations.

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