US Flagship Openings

Two flagships, opened as brand moments

PatBO’s first two US stores each opened with the brand’s community in the room, turning a retail milestone into a press and culture moment.

65 Greene Street

Following the brand’s first-ever NYFW runway show, PatBO celebrated its first US flagship at 65 Greene Street in SoHo. Press: Vogue.

Miami Design District

Supermodels and influencers gathered for the opening on December 6, with music by Sofi Tukker, in support of the second capsule with Alessandra Ambrosio. Guests included Becky G, Camila Coelho and Bettina Anderson.

Press: Vogue, WWD, ELLE, Page Six, NYLON, Daily Mail, The Daily Front Row.

Strategy through execution

Owned the Miami Design District opening end to end: guest and talent strategy, production and the press moment. The 2021 SoHo opening pre-dates Ali’s tenure and is shown as brand history.