Case study · No. 02

Four Seasons Miami Pool Takeover

ClientPatBO × Four Seasons Hotel Miami, Brickell

LocationMiami, Florida

Timing2025–26 high season, extended into 2026

CategoryRetail + VIP · Partnerships

RoleDirector of Marketing & Events, PatBO

Poolside cabana at the Four Seasons Miami fully dressed in a custom PatBO print — Fig. 01 · The rooftop pool, Brickell · custom PatBO print across the property

01 — Overview

A hotel partnership built to last a season, not a night

PatBO transformed the rooftop pool of the Four Seasons Hotel Miami with a custom print across the entire property: cabanas, loungers, cushions, umbrellas and towels. Rather than a one-night event, the partnership was structured as a season-long brand presence through the 2025–26 Miami high season, then extended into 2026.

The takeover put the brand where its client already spends her winter, and gave PatBO a retail, content and VIP platform for the whole season.

02 — The brief

Presence over spectacle

One-off events buy a night of attention. The objective here was durable brand presence in Miami, PatBO's most important US market outside New York, with retail, hospitality and VIP experience woven into a single partnership a luxury hotel would co-invest in.

03 — The approach

One print, every surface, all season

Custom PatBO print applied across the pool property, from cabanas to towels
Influencer and VIP stays programmed through the season
Cabana experiences with in-suite styling and shopping
Brazilian-inspired food and drink, and a poolside gelato cart
Product and retail integration on property
Tentpole days layered on top, including a Miami Open takeover

04 — Ali's roleDirector of Marketing & Events

The agreement, the calendar, the season

StrategyPartnershipsGuest StrategyProduction OversightRetail Integration

Ali led the partnership for PatBO: the property agreement, the activation calendar, and guest and talent programming, working with the hotel’s team and PatBO’s retail, creative and production teams on the integrations that kept the brand working all season.

Rows of loungers and umbrellas in PatBO print at the Four Seasons Miami pool — Fig. 02 · Loungers and umbrellas, rooftop pool

Menu card for the PatBO poolside partnership — Fig. 03 · Brazilian-inspired poolside menu

A guest in PatBO among the printed cabanas and loungers — Fig. 04 · In the cabanas, dressed in PatBO

Fig. 05 · The takeover, in motion

Rows of loungers in the custom PatBO print under palms at first light — Fig. 06 · First light on the rooftop pool

Cocktails and the menu on the custom PatBO print — Fig. 07 · The poolside menu

Cabana pavilion dressed in the Paradise print — Fig. 08 · The pavilion

Daybed with cocktails seen through the cabana curtains — Fig. 09 · Inside a cabana

Lounger cushion and Paradise print pillow, up close — Fig. 10 · The prints, up close

The two custom PatBO prints layered together — Fig. 11 · Two prints, one property

05 — Miami Open

A tentpole inside the takeover

On March 20, 2026, the partnership hosted poolside cocktails with founder Patricia Bonaldi, followed by private transport to the Miami Open and matches watched from a private suite. The day turned a hotel activation into a cultural moment with talent, content and press attached.

06 — Outcome

Season-longbrand presence, extended into 2026

Grazia USApress coverage

Renewedthe one-night event model retired

Credits · Founder and Creative Director: Patricia Bonaldi · Miami Open photography: Clarinar Lopes · Partner: Four Seasons Hotel Miami, Brickell

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