Case study · No. 03

MODES Store Takeover, Portofino

ClientPatBO × MODES

LocationVia Roma 40, Portofino

TimingMay 1 – Sept 20, 2026

CategoryRetail residency

RoleDirector, Marketing, PatBO

PatBO takeover of the MODES storefront in Portofino — Fig. 01 · Via Roma 40 · the takeover storefront

01 — Overview

A residency, not a pop-in

A seasonal residency and fully branded shop-in-shop at MODES, designed as both a retail moment and a brand-discovery moment across the European summer. The takeover ran the full season, from a May 2 soft launch to September 20.

Portofino put PatBO in front of the international client exactly where she summers, alongside the LouLou Ramatuelle residency in St. Tropez.

02 — The approach

Retail, refreshed all season

Ready-to-wear, beachwear, occasion dressing and accessories
High Summer and Pre-Fall injections through the season
PatBO × MODES gifting: bags, tags, playing cards, silk scarves
Local hotels engaged to bring their clientele to the store

PatBO pieces in the MODES window, Portofino — Fig. 02 · The window on Via Roma

Guest outside the PatBO x MODES store — Fig. 03 · On the street, Portofino

03 — The moment

Aperitivo by the sea

On June 20, founder Patricia Bonaldi hosted a client and VIP moment: a visit to the PatBO × MODES store followed by an aperitivo at Winterose Wine Bar by the sea, with local hotels inviting their clientele.

04 — Ali’s roleDirector, Marketing, PatBO

Strategy through execution

StrategyPartnershipsRetail ActivationInternational CoordinationProduction Oversight

Led the residency for PatBO from partnership structure through season-long retail programming, gifting and the on-site VIP moment.

05 — Outcome

Season-longbranded shop-in-shop, May–September

Vogueincluded the shop-in-shop in a June alert

Two marketsPortofino + St. Tropez in one Euro summer

Next project

LouLou Ramatuelle Pop-Up