Case study · No. 04

LouLou Ramatuelle Pop-Up

ClientPatBO × LouLou

LocationPlage de Pampelonne, St. Tropez

TimingJune 15 – Sept 6, 2026

CategoryRetail residency

RoleDirector, Marketing, PatBO

PatBO pop-up interior at LouLou Ramatuelle — Fig. 01 · The pop-up at Plage de Pampelonne

01 — Overview

Introducing PatBO to the Riviera

A seasonal retail residency introducing PatBO to the St. Tropez and Riviera customer, positioning the brand within the European summer luxury market for a full season rather than a single event.

02 — The approach

A branded beach retail environment

Branded retail environment with custom visual merchandising
Summer and resort assortment: swim, cover-ups, dresses, bags, shoes
LouLou × PatBO exclusive T-shirts and beach bags
Press pitching to Forbes, Vogue Business, The Zoe Report, Citizen Femme and Who What Wear

Patricia Bonaldi at the PatBO pop-up — Fig. 02 · In the pop-up

PatBO rail and merchandising at LouLou Ramatuelle — Fig. 03 · Custom merchandising

Crochet pieces hanging at the beach pop-up — Fig. 04 · Detail, beachside

03 — The moment

A lunch to open the season

On June 17, Patricia Bonaldi and Kelly Piquet hosted an intimate seated lunch for around 15 guests: influencers, friends of the brand and international VIP clientele, followed by reserved beach chairs and PatBO swim gifting.

04 — Ali’s roleDirector, Marketing, PatBO

Strategy through execution

StrategyPartnershipsRetail ActivationGuest StrategyInternational Coordination

Led the residency for PatBO: the LouLou partnership, the retail environment and assortment plan, the launch moment and the press strategy around it.

05 — Outcome

Full seasonJune 15 – September 6 on Pampelonne

ExclusivesLouLou × PatBO product made for the residency

New marketfirst sustained PatBO presence on the Riviera

Next project

Girl in Rio at Harrods