Girl in Rio at Harrods

Rio, installed in Knightsbridge

From June through September 2025, PatBO installed Girl in Rio at Harrods: a dedicated space built around the campaign of the same name, presenting key pieces from the Resort, Spring and Summer collections against a set drawn from the campaign’s Brazilian imagery.

The installation gave the brand a four-month selling presence in London’s most important luxury department store, pairing signature silhouettes, prints and artisanal textures with an assortment planned for the Harrods client.

Brunch at The Georgian

On June 19, PatBO hosted a brunch at The Georgian in Harrods, bringing together key London-based influencers around the installation.

Four months in Knightsbridge

Ali led the partnership for PatBO, working with the brand’s wholesale and creative teams on the installation and the seasonal assortment story, and building the influencer launch at The Georgian that introduced it.