Case study · No. 05
Girl in Rio at Harrods
ClientPatBO × Harrods
LocationLondon
TimingJune – September 2025
CategoryRetail · Partnerships
RoleDirector, Marketing, PatBO
01 — Overview
Rio, installed in Knightsbridge
From June through September 2025, PatBO brought the spirit of Rio to London with a vibrant installation at Harrods, inspired by the Girl in Rio campaign. Set against a tropical backdrop that nods to Rio’s sun-soaked energy, the curated space showcased key pieces from the Resort, Spring and Summer collections.
The installation continued PatBO’s mission to bring its heritage abroad, blending signature silhouettes, prints and artisanal textures in a destination-worthy setting.
02 — The moment
Brunch at The Georgian
On June 19, PatBO hosted a brunch at The Georgian in Harrods, bringing together key London-based influencers around the installation.
03 — Ali’s roleDirector, Marketing, PatBO
Strategy through execution
StrategyPartnershipsRetail ActivationBrand IntegrationInternational Coordination
Led the partnership for PatBO: the Harrods installation, the seasonal assortment story and the influencer moment that launched it.
04 — Outcome
4 monthsinstalled at Harrods, June–September
The Telegraphpress coverage
LondonPatBO’s heritage story in a new market
Next project
Zacapa × PatBO
