Case study · No. 06

Zacapa × PatBO

ClientPatBO × Zacapa Rum

LocationGlobal · Miami tentpoles

Timing2026

CategoryStrategic partnership

RoleDirector of Marketing & Events, PatBO

Zacapa x PatBO anniversary collaboration kit — Fig. 01 · The anniversary collaboration kit

01 — Overview

Beyond fashion, into luxury lifestyle

A multi-part partnership between PatBO and Zacapa Rum, bringing together Brazilian design, fashion, hospitality and luxury lifestyle around Zacapa’s 50th anniversary. The partnership was designed to reach audiences beyond fashion and place PatBO in a wider luxury ecosystem.

02 — The approach

One partnership, many surfaces

A limited Zacapa × PatBO Anniversary Collection and custom gifting experience
Extended beyond product into events, social content and influencer and VIP gifting
Integrated into key PatBO tentpoles, including Miami programming and wider fashion calendar dates

Zacapa x PatBO still life with rum bottle and gifting — Fig. 02 · Gifting still life

Fig. 03 · The collaboration, in motion

The hand-beaded Zacapa × PatBO box in the PatBO print — Fig. 04 · The hand-beaded box

The Zacapa 50 × PatBO anniversary kit, opened — Fig. 05 · The anniversary kit, opened

Kit interior with printed box and woven bracelet — Fig. 06 · Inside the kit

Silk scarf, playing cards and coasters from the kit — Fig. 07 · The silk scarf and cards

Zacapa XO bottle with hand-painted glasses in the full kit — Fig. 08 · Zacapa XO and painted glasses

03 — Ali’s roleDirector of Marketing & Events, PatBO

One partnership, carried across the calendar

StrategyPartnershipsSponsorshipBrand IntegrationProduction Oversight

Ali led the partnership for PatBO from structure through execution: the anniversary collection launch, the gifting program and the integration into PatBO’s event calendar, coordinating product, creative and events teams on both sides.

04 — Outcome

500exclusive collaboration kits

WWDcovered the 50th anniversary collaboration

New audiencesreached beyond fashion into luxury spirits

Next project

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