SLS Baha Mar 360

One property, every channel

SLS Baha Mar and PatBO joined forces for a two-week event, starting with a pop-up shop by the pool where hotel guests could buy the brand in person. PatBO invited eight influencers to stay at the resort for three nights on a programmed itinerary, documenting the partnership and the property. A campaign photoshoot on the resort grounds captured the areas the resort requested, and all assets were shared with the property and geo-tagged.

The 360 structure

• Two-week pop-up shop by the pool
• Influencer trip with content creation, eight guests over three nights
• Social partnership with Patricia Bonaldi and the influencers involved, with individual contracts negotiated
• Campaign photoshoot featuring the property, all assets shared and geo-tagged

Strategy through execution

Led the partnership for PatBO: the retail activation, the influencer program and contracts, and the content plan that gave both brands a campaign from one trip.