Case study · No. 07

SLS Baha Mar 360

ClientPatBO × SLS Baha Mar

LocationNassau, Bahamas

TimingMarch–April 2023

CategoryPartnerships · Events

RoleDirector of Marketing & Events, PatBO

PatBO pop-up and influencer content at SLS Baha Mar — Fig. 01 · The pop-up by the pool, SLS Baha Mar

01 — Overview

One property, every channel

SLS Baha Mar and PatBO joined forces for a two-week event, starting with a pop-up shop by the pool where hotel guests could buy the brand in person. PatBO invited eight influencers on a three-night FAM trip, March 31 to April 3, 2023, on a fully programmed itinerary: sunset cocktails at SkyBar, dinners at Katsuya, Carna and a beach dinner at 25 Degrees North, flamingo yoga, a Nexus Club cabana day and a VIP shopping experience at the PatBO pop-up. A campaign photoshoot on the resort grounds captured the areas the resort requested, and all assets were shared with the property and geo-tagged.

02 — The approach

The 360 structure

Two-week pop-up shop by the pool
Influencer FAM trip, eight guests over three nights on a programmed itinerary built with the property
Social partnership with Patricia Bonaldi and the influencers involved, with individual contracts negotiated
Campaign photoshoot featuring the property, all assets shared and geo-tagged

03 — Ali’s roleDirector of Marketing & Events, PatBO

One trip, three deliverables

StrategyPartnershipsTalentProduction OversightCommunications

Ali led the partnership for PatBO, working with the property and the brand’s production team on the retail activation, the influencer program and contracts, and the content plan that gave both brands a campaign from one trip.

04 — Outcome

2 weeksof retail and brand presence on property

8 influencersthree-night content trip

Full campaignshot on property, shared and geo-tagged

Aerial view of the SLS Baha Mar pool lined with palms and umbrellas — Fig. 02 · The pool, from above

Influencer in a printed PatBO robe and swim set on the resort grounds — Fig. 03 · The print, poolside

Influencer in a printed PatBO halter dress on a balcony over the palms — Fig. 04 · Over the palms

Influencer in a pink crochet PatBO set in the gardens — Fig. 05 · Crochet in the gardens

Influencer in a pearl-beaded flower top on the beach at dusk — Fig. 06 · On the beach at dusk

Influencer in a black mesh PatBO look at the resort by night — Fig. 07 · Resort nights

The PatBO pop-up shop interior with floral mural and rack of prints — Fig. 08 · The pop-up shop

PatBO signage against the floral mural — Fig. 09 · The sign on the mural

Guest in a pink embroidered PatBO set seated in the pop-up — Fig. 10 · In the shop

Two guests in printed PatBO kaftans toasting at the pop-up — Fig. 11 · The VIP shopping day

Guest in a floral PatBO coverup seated in the resort colonnade — Fig. 12 · On property

Two guests in printed PatBO coverups at the pop-up — Fig. 13 · Guests in the print

Guest in a white top and printed skirt in the resort corridor — Fig. 14 · Between events

Next project

Vogue100 × PatBO