Case study · No. 16

Marine Serre Exclusive Capsule

ClientThe Webster × Marine Serre

LocationLos Angeles flagship + digital

TimingThe Webster years, 2019–2022

CategoryBrand Partnership

RoleManager, Brand Marketing, The Webster

Editorial image from the Marine Serre capsule launch at The Webster — Fig. 01 · From the capsule editorial

01 — Overview

An exclusive capsule launched through editorial, talent, press and retail

Ali led the integrated launch of an exclusive Marine Serre capsule at The Webster, connecting the product story across editorial content, social, press, digital marketing and an event at the Los Angeles flagship.

02 — Talent + retail

A personal entry point

Jamie Xie joined the launch at The Webster’s Los Angeles flagship and created content around the capsule, giving the campaign a personal and culturally relevant entry point.

Photographs from the Marine Serre capsule launch at The Webster Los Angeles — Fig. 02 · The launch at the LA flagship

03 — Editorial + press

One connected launch story

Original editorial content extended the capsule story across digital channels, while interviews, previews and press outreach introduced the collaboration to fashion media.

Coverage referenced across Vogue, Elle, Nylon, Harper’s Bazaar, W Magazine and The Cut.verify before publish

04 — Ali’s roleManager, Brand Marketing, The Webster

The strategic rollout

Launch StrategyBrand PartnershipTalentEditorialPressRetail Activation

Ali led the strategic rollout, coordinating the brand partner, editorial, talent, press, digital and retail teams to give the exclusive capsule one connected launch story.

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