Case study · No. 17

The Webster × Vans

ClientThe Webster × Vans

LocationMiami

TimingThe Webster years, 2019–2022

CategoryBrand Collaboration

RoleManager, Brand Marketing, The Webster

The Webster × Vans collaboration photographed on a classic car in Miami — Fig. 01 · Shot on the streets of Miami

01 — Overview

A reimagined classic with a Miami point of view

The Webster partnered with Vans on an exclusive collaboration that reworked the classic shoe through three colorways, a tropical treatment and an embossed print.

02 — The purpose

Rooted in the landscape that inspired it

A portion of sales supported Friends of the Everglades, connecting the product collaboration to an organization rooted in the landscape that inspired it.

03 — Editorial

Miami, on film

Photographer Ysa Perez captured the collaboration on the streets of Miami. Ali worked with internal teams to carry the product story through editorial, digital and social content.

Editorial images of the Webster × Vans shoes by Ysa Perez — Fig. 02 · From the Ysa Perez editorial

The Webster × Vans campaign across web and mobile — Fig. 03 · The digital rollout

04 — Press

Covered where sneakers live

The collaboration received coverage from footwear, fashion and culture publications.

Placements referenced across Footwear News, Hypebeast, Respect and Sneaker News.verify before publish

05 — Ali’s roleManager, Brand Marketing, The Webster

The campaign around the shoe

Brand CollaborationCampaign StrategyEditorialPressDigitalPurpose-led Marketing

Ali helped lead the collaboration’s campaign strategy across editorial, press, digital, social and clienteling, working with internal teams, Vans and external creative partners.

Photography: Ysa Perez · Benefiting Friends of the Everglades

Next project

The Webster × Montblanc