Burberry at The Webster
One collection story, carried from the store to the screen
For a Burberry collection launch at The Webster, Ali worked across editorial, retail installation, influencer content, digital marketing and clienteling to create a connected campaign rather than a series of isolated placements.
The same story, physical and digital
Editorial content established the campaign narrative, while an in-store installation carried the same visual language into the retail environment. Ali coordinated with internal creative teams and local fabricators to connect the physical and digital expressions of the launch.
Content that kept going
Jen Ceballos visited the installation and created content around the collection. A gifted Burberry bag was later featured organically, extending the campaign beyond the original activation.
Connecting the components
Ali connected the campaign components across editorial, retail, influencer, digital and CRM, working with creative teams, store teams, fabricators and the brand partner.
