Case study · No. 11

Events + Activations

ClientPatBO × partners

LocationUS · Europe

Timing2022–2026

CategoryEvents + Experiential

RoleDirector of Marketing & Events, PatBO

PatBO beach club takeover in Montauk with branded vintage car — Fig. 01 · Bounce Beach, Montauk

01 — Overview

The working ledger

Between the tentpoles sits a steady calendar of dinners, brunches, takeovers and content programs, each one placing the brand in a specific room with a specific crowd. A selection, newest first.

02 — Montauk · Summer 2025

Bounce Beach takeover

A Hamptons brunch with Charlotte Bickley: PatBO took over the beach club and outfitted the servers in an exclusive print. Press: Hamptons Magazine.

Fig. 02 · Bounce Beach, in motion

Guests in PatBO at the Bounce Beach brunch — Fig. 03 · Guests in PatBO

03 — Miami · Race week 2024

Formula 1 lunch, Design District

Hosted by Patricia Bonaldi, Dafne Evangelista and Kelly Piquet, marking the Curio at Faena Bazaar pop-up, with Cincoro and Gorgie at the bar.

Fig. 04 · The lunch, in motion

The long lunch table dressed in pink florals and a hand-dyed runner — Fig. 05 · The table, race week Miami

Three guests in PatBO against the tropical florals — Fig. 06 · Guests in PatBO

Place setting with Kelly Piquet’s place card and hand-dyed runner — Fig. 07 · Every seat, considered

A guest in an emerald PatBO mini among the giant paper flowers — Fig. 08 · Among the flowers

04 — Miami · December 2023

Alessandra Ambrosio yacht party

A day on a private yacht with Patricia Bonaldi and close friends, all in the second capsule collection. The full story lives in Collaboration Capsules.

Guests in the capsule collection on the water in Miami — Fig. 09 · On the water, Miami

05 — New York · June 2023

Café Habana dinner

A taco-and-Casamigos dinner with the Couture Council Young Patrons at the Nolita institution, celebrating PatBO’s inclusion in the Museum at FIT’s ¡Moda Hoy! exhibition. Press: Vogue.

Guests with cocktails outside Café Habana on the Nolita corner — Fig. 11 · The corner of Prince and Elizabeth

A guest in a tiered blue fringe PatBO look outside the takeout window — Fig. 12 · PatBO fringe at the takeout window

Patricia Bonaldi toasting with guests along the dinner table — Fig. 13 · Patricia, mid-toast

Guests in PatBO eating Café Habana’s grilled corn — Fig. 14 · The famous grilled corn

Casamigos cocktails with pink candles on the lace tablecloth — Fig. 15 · Casamigos at the table

Candace Bushnell seated against the Café Habana mural — Fig. 16 · Candace Bushnell

Tablescape of pink candles and monstera under the Café Habana mural — Fig. 17 · The room, dressed

06 — Paris · SS23

Paris Fashion Week at Gigi

A dressing suite at The Ritz Paris, then dinner on the Gigi rooftop with the Eiffel Tower behind it: influencers, press and VIPs, all dressed in PatBO.

Two models in feather-trimmed PatBO pajamas jumping on a bed in the Ritz Paris dressing suite — Fig. 18 · The dressing suite, The Ritz Paris

Two guests in PatBO on the Gigi rooftop with the Eiffel Tower behind — Fig. 19 · Dinner at Gigi, Eiffel Tower behind

A guest in a crystal-embellished PatBO top at dusk on the rooftop — Fig. 20 · Crystals at dusk

A guest in black velvet PatBO with crystal fringe, Eiffel Tower lit behind — Fig. 21 · Velvet and crystal fringe

A guest in an embellished bow bodice and metallic pleated skirt on the rooftop — Fig. 22 · Before the night began

07 — Also on the calendar

Recent seasons

The Georgian at Harrods, London · A brunch alongside the Girl in Rio installation for key London influencers. Press: The Telegraph
The Carlton, Cannes · A content collaboration capturing Patricia tailoring custom gowns for Leonie, Kelly Piquet and Camila Coelho on property

08 — Ali’s roleDirector of Marketing & Events, PatBO

The calendar as a strategy

StrategyGuest StrategyPartnershipsProduction Oversight

Ali owns the event strategy, calendar planning, budgets and P&L for every event and activation: which rooms the brand needs to be in, with whom, and what each one has to return in press, content, relationships and revenue. ROI comes first; nothing is spent for the sake of spending.

09 — Outcome

7 eventsacross recent seasons

6 marketsNew York, Montauk, Miami, Paris, London + Cannes

PressVogue, Hamptons Magazine, The Telegraph

Next project

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